Data ownership
One of the core principles of Web3.0 and Social 3.0 is to give back ownership of data to the agents who produce it. It's a radical shift that will impact not only the business models, but also the arc
Ad-based social media platforms are known for being highly intrusive into their user's privacy as they need to continuously enhance the profiling of needs for statistical purpose in order to optimise advertising delivery. Not only those platforms claim ownership over data, they provide products that allow advertisers to target users precisely based on optimisation algorithms, turning those platforms into behavioural modification empires.

Data Processing

The economics of the Newcoin Protocol being driven by creative value, the blockchain and UI developers offering social networking experiences are not interested in personal behavioural data. Most of the time, data is anonymised, aggregated and compiled to feed the Newgraph index and recommend content to other users based on ML algorithms.


On Newcoin, users control the encryption key of their data file, and have to actively opt-in for an application to access it. The dataset consists mostly in the history of likes that were performed by the users, which can be useful for the apps to provide relevant content recommendations such as "NFTs for your taste" or "Stake pools you may like".

Publicly available data

Like for any open-state blockchain database, all the data aimed at being displayed publicly such as minted NFTs, transactions, stake, profile name can be seen publicly on the blockchain.

Data licensing

As explained in the data licensing chapter, users will also have the right to license and distribute their data to third parties. The licensing models only include "taste data" such as the history of likes in order to enable prediction of creative value. Personal data that could violate user privacy such as geolocation or email addresses are not available within the data licensing models.