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A creator-first social blockchain with built-in economics.
The Newcoin Protocol reinvents social creativity by embedding NFT, DAO and DeFi stake pools natively at the core of a highly scalable and cross-chain protocol, empowering creators, app and game develo
Social networks are the ultimate creative playground, and it’s time to redesign the rules of the game
Trillions in creative capital is ghosted by centralised social networks that claim ownership over data, algorithms and content, because everyone is trapped by network effect in monolithic architectures.
  • “Engagement” is misaligned with quality due to legacy advertising models
  • Followers and likes are poor indicators of creative value
  • Ownership, profit structure and governance are too disproportionately concentrated

Why now?

Blockchain protocols are more scalable and composable. DeFi, DAO and NFT are becoming adopted standards for price discovery of both financial and creative assets. The remaining challenge is to bundle them into a consumer-ready holistic user experience that can be universalised towards product/market fit and data network effect. Everyone in the space is chasing that perfect configuration through experiments called “projects” that all articulate around modulation of similar use cases. Once this is figured out, decentralised applications and their underlying governance and ownership structures will disrupt the Internet as we know it, including VC, stock market, cap tables, ownership, economic models and our relationship to creative value assessment.

Social 3.0

A decentralised social graph where qualitative metrics and intellectual property are tokenised, allowing creators and audiences to coordinate through a diversity of UIs and algorithms competing to provide the best experience over creator-owned digital assets. Social 3.0 has 3 layers: free-market UI, free-market graph and decentralised open-state database as public utility. As a consequence, the internet will shift from the centralised attention economy to the decentralised creative economy.
From monolithic to composable architecture
Each use becomes a creator
Followers become patrons

Enter the Newcoin Protocol

The Newcoin Protocol gives total control to members over their data and assets, while allowing app developers to choose their own content policies and algorithms. The ecosystem is composable through APIs, open source and SDKs.

Lite Paper Summary

The Newcoin Protocol natively embeds NFT, DAO and DeFi standards, placing creators and their intellectual property at the forefront, removing intermediaries and focusing on value. This white paper will introduce the design principles, protocol and smart contracts powering the Newcoin Protocol.
Check this two minutes video to get a broad idea about Newcoin and Social 3.0.

Key concepts

Ecosystem agents and use cases

Standards

Last modified 14d ago